Examines a blend of fundamentals and new practices to prepare the salesperson to build quality partnerships by creating customer value. The learner explores how todays salespeople need to live by a new set of selling principles and how they can incorporate relationship selling strategies into their sales presentations. The learner examines how to build partnerships with customers and add value to their businesses.

Explores the history and development of social media sites, along with emerging social media trends.  The learner sets up and measures the elements of a social media campaign.  The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.

Explores the basic foundations of marketing, including the 4Ps of marketing, along with traditional and digital marketing tactics. The learner is introduced to and creates the marketing or digital marketing program exit assessment portfolio. The learner explores a historical timeline of marketing, is introduced to global marketing ethics, and examines contemporary marketing and digital marketing careers.

Explores the retail environment and the increased demand for skills and education in employees. To succeed in retailing, current and future retailers must be able to adapt to a constantly changing environment. Consumers are expecting full service and the consumer "experience" -not mere product purchase transactions. In this course, we will explore the foundation and basic functions of retailing to assist you in becoming a more knowledgeable and effective member of a retail operation. This course provides the opportunity for you to develop the skills, processes and practical experiences to manage, plan, buy, price and merchandise products within a retail business.

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

Develops content to maximize the social media impact by learning how to consistently post content that attracts a growing following of consumers. The learner defines a targeted audience, incorporates tactics to engage an existing audience, develops a strategy to increase followers and creates a social media marketing plan.

Explores email marketing as an effective way to generate sales, acquire new customers, increase brand loyalty and drive traffic to a website or business. The learner examines the benefits of email marketing, create an email campaign strategy and measure the results, along with learning about automation. The learner analyzes how to integrate social media and mobile marketing into email campaigns. The learner evaluates how and why email should be a tactic within the overall marketing plan and what is needed to create and manage a successful campaign.

Explores Adobe Photoshop as a tool to create, adjust and manipulate images for print and web. Special attention is given to image manipulation techniques, color/tonal correction, resolution and output issues. Familiarity with Macintosh operating system suggested.

Explores digital photography. This course will cover digital camera features, digital image basics, using digital cameras, composition, photographic techniques and basic digital image editing.

Explores a hands-on approach to creating, optimizing, and leveraging video content as part of an effective digital marketing strategy. Learners will develop social media video strategies tailored to different platforms, explore storytelling techniques, and master video production essentials from pre-production planning to editing and publishing. The learner explores platform-specific best practices, including short-form videos, live streaming, interactive formats, along with analyzing video performance metrics and adjusting strategies for maximum engagement and reach.